The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Million Spoons Agency: Leo Burnett Group Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Mum Films / Bangkok + TEMSIANG Sound Studio Co., Ltd. / Bangkok Client: Thai Health Promotion Foundation Category: Television & VOD / 30 Seconds and Under - Single
Hamster Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Television & VOD / 30 Seconds and Under - Single
Bears Agency: DDB / Chicago + adam&eveDDB / London + Mars / Chicago + dummy. Client: Twix Category: Television & VOD / 30 Seconds and Under - Single
Action Mode Agency: Biscuit Filmworks / Los Angeles + Apple Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
Interface Interruption Agency: Mischief @ No Fixed Address / Brooklyn + Tubi Client: Tubi Category: Television & VOD / 30 Seconds and Under - Single
EVs on Screen Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles Client: Netflix and General Motors Category: Television & VOD / 30 Seconds and Under - Single
Join the Flip Side Agency: Wieden+Kennedy / Amsterdam Client: Samsung Category: Television & VOD / Over 60 Seconds - Single
Octocurse Agency: Biscuit Filmworks / London + Grey / London Client: PETA Category: Television & VOD / Over 60 Seconds - Single
The ball of yarn Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris Client: Winamax Category: Television & VOD / Over 60 Seconds - Single
Cheers to All Fans Agency: Publicis Italy / Milan + LePub / Amsterdam + Framestore / London + Good People / Athens Client: Heineken Category: Television & VOD / Over 60 Seconds - Single
Dear Customer Agency: DAVID / Buenos Aires Client: HSBC Bank Category: Television & VOD / Over 60 Seconds - Single
Love Means Everything Agency: Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Television & VOD / Over 60 Seconds - Single
Independent Journalism for an Independent Life - Questlove Agency: Droga5 / New York + The New York Times + division7 Client: The New York Times Category: Television & VOD / Over 60 Seconds - Single
Until Then Agency: Bear Meets Eagle On Fire / Sydney + Revolver Client: IAG / NRMA Insurance Category: Television & VOD / 31-60 Seconds - Series
Embrace the Art of Doing Less Agency: Mother / London + No.8 Sound & Visions Ltd / London + Selected Works / London + Biscuit Filmworks / London Client: Uber Eats Category: Television & VOD / 31-60 Seconds - Series
It's Free. But it Could Cost You. Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland Client: TVNZ Category: Television & VOD / 31-60 Seconds - Series
Ribena Chin Up Agency: Bartle Bogle Hegarty / London Client: Ribena Category: Television & VOD / 30 Seconds and Under - Series
Dr. Rick Agency: Arnold Worldwide / Boston + Progressive Insurance + Moxie Pictures / Los Angeles Client: Progressive Insurance Category: Television & VOD / 30 Seconds and Under - Series
How A Gentleman Treats His Balls Agency: Quality Meats / Chicago + SAXX Underwear / Vancouver + Cutters / Chicago + PRETTYBIRD Client: SAXX Underwear Category: Television & VOD / 30 Seconds and Under - Series
Replay Agency: Arnold Worldwide / Boston + Progressive Insurance + O Positive / Los Angeles + Cosmo Street Editorial / New York Client: Progressive Insurance Category: Television & VOD / 30 Seconds and Under - Series
Don't Die Before You Try It Agency: Party Land / Los Angeles + Barking Owl / Los Angeles + Cabin Edit / Los Angeles + World War Seven / Los Angeles Client: Dave's Hot Chicken Category: Television & VOD / 30 Seconds and Under - Series
Through My Eyes Agency: FCB New Zealand / Auckland Client: Waka Kotahi Category: Television & VOD / 31-60 Seconds - Single
EyeMoney Agency: Leo Burnett / Paris + Prodigious / Saint-Denis Client: Solidarité Femmes Category: Television & VOD / 31-60 Seconds - Single
Multigran Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Television & VOD / 31-60 Seconds - Single
Leaving Speech Done Proper Agency: Lucky Generals / London + Hungry Man Productions / London Client: Taylors of Harrogate - Yorkshire Tea Category: Television & VOD / 31-60 Seconds - Single
Grandma Agency: BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris Client: Loto (French national lottery) Category: Television & VOD / 31-60 Seconds - Single
Neighbours Agency: neverland / London + Smuggler / London + The Quarry / London + ETC / London Client: what3words Category: Television & VOD / 31-60 Seconds - Single
Hands-free Agency: Goodby Silverstein & Partners Client: Cheetos Category: Television & VOD / 31-60 Seconds - Single
Fatherhood Agency: Translation / Brooklyn + Beats by Dre / Culver City Client: Beats by Dre Category: Television & VOD / 31-60 Seconds - Single
Own What's Yours Agency: Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles Client: ZenBusiness Category: Television & VOD / 31-60 Seconds - Single
Taboo Talk Agency: Ogilvy / Toronto + Shift Post / New York + OPC / Toronto Client: TD Bank Category: Television & VOD / 31-60 Seconds - Single
Call Me, With Timothée Chalamet Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Television & VOD / 31-60 Seconds - Single
Share the Joy Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Television & VOD / 31-60 Seconds - Single
EVs on Screen Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles Client: Netflix and General Motors Category: Television & VOD / 31-60 Seconds - Single
Rock Star Agency: Ogilvy / LA + O Positive + Elements Music + MackCut Client: Workday Category: Television & VOD / 31-60 Seconds - Single
Impossible Is Nothing Agency: Opinionated / Portland + Arts Academy / Portland + Company 3 / New York + PRETTYBIRD / Los Angeles Client: Adidas Category: Television & VOD / 31-60 Seconds - Single
Wrong Ride Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland Client: TVNZ Category: Television & VOD / 31-60 Seconds - Single
Quilmes coincidencies world cup Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE Client: Quilmes Category: Television & VOD / Varying Length Series
A Mountain of Entertainment 3.0 Agency: Paramount+ Client: Paramount+ Category: Television & VOD / Varying Length Series
Call Me, With Timothée Chalamet Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Television & VOD / Varying Length Series

2023 Film & Video Merit Award

Leo Burnett Group Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Mum Films / Bangkok + TEMSIANG Sound Studio Co., Ltd. / Bangkok

Thai Health Promotion Foundation

Million Spoons

Television & VOD / 30 Seconds and Under - Single

OS23_FI039M

2023 Film & Video Merit Award

Grey / London + Kellogg’s

Pringles/Kellogg's

Hamster

Television & VOD / 30 Seconds and Under - Single

OS23_FI040M

2023 Film & Video Merit Award

DDB / Chicago + adam&eveDDB / London + Mars / Chicago + dummy.

Twix

Bears

Television & VOD / 30 Seconds and Under - Single

OS23_FI041M

2023 Film & Video Merit Award

Biscuit Filmworks / Los Angeles + Apple

Apple

Action Mode

Television & VOD / 30 Seconds and Under - Single

OS23_FI042M

2023 Film & Video Merit Award

Mischief @ No Fixed Address / Brooklyn + Tubi

Tubi

Interface Interruption

Television & VOD / 30 Seconds and Under - Single

OS23_FI043M

2023 Film & Video Merit Award

the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles

Netflix and General Motors

EVs on Screen

Television & VOD / 30 Seconds and Under - Single

OS23_FI044M

2023 Film & Video Merit Award

Wieden+Kennedy / Amsterdam

Samsung

Join the Flip Side

Television & VOD / Over 60 Seconds - Single

OS23_FI069M

2023 Film & Video Merit Award

Biscuit Filmworks / London + Grey / London

PETA

Octocurse

Television & VOD / Over 60 Seconds - Single

OS23_FI070M

2023 Film & Video Merit Award

TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris

Winamax

The ball of yarn

Television & VOD / Over 60 Seconds - Single

OS23_FI071M

2023 Film & Video Merit Award

Publicis Italy / Milan + LePub / Amsterdam + Framestore / London + Good People / Athens

Heineken

Cheers to All Fans

Television & VOD / Over 60 Seconds - Single

OS23_FI072M

2023 Film & Video Merit Award

DAVID / Buenos Aires

HSBC Bank

Dear Customer

Television & VOD / Over 60 Seconds - Single

OS23_FI073M

2023 Film & Video Merit Award

Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles

Gatorade

Love Means Everything

Television & VOD / Over 60 Seconds - Single

OS23_FI074M

2023 Film & Video Merit Award

Droga5 / New York + The New York Times + division7

The New York Times

Independent Journalism for an Independent Life - Questlove

Television & VOD / Over 60 Seconds - Single

OS23_FI075M

2023 Film & Video Merit Award

Bear Meets Eagle On Fire / Sydney + Revolver

IAG / NRMA Insurance

Until Then

Television & VOD / 31-60 Seconds - Series

OS23_FI066M

2023 Film & Video Merit Award

Mother / London + No.8 Sound & Visions Ltd / London + Selected Works / London + Biscuit Filmworks / London

Uber Eats

Embrace the Art of Doing Less

Television & VOD / 31-60 Seconds - Series

OS23_FI067M

2023 Film & Video Merit Award

Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland

TVNZ

It's Free. But it Could Cost You.

Television & VOD / 31-60 Seconds - Series

OS23_FI068M

2023 Film & Video Merit Award

Bartle Bogle Hegarty / London

Ribena

Ribena Chin Up

Television & VOD / 30 Seconds and Under - Series

OS23_FI045M

2023 Film & Video Merit Award

Arnold Worldwide / Boston + Progressive Insurance + Moxie Pictures / Los Angeles

Progressive Insurance

Dr. Rick

Television & VOD / 30 Seconds and Under - Series

OS23_FI046M

2023 Film & Video Merit Award

Quality Meats / Chicago + SAXX Underwear / Vancouver + Cutters / Chicago + PRETTYBIRD

SAXX Underwear

How A Gentleman Treats His Balls

Television & VOD / 30 Seconds and Under - Series

OS23_FI047M

2023 Film & Video Merit Award

Arnold Worldwide / Boston + Progressive Insurance + O Positive / Los Angeles + Cosmo Street Editorial / New York

Progressive Insurance

Replay

Television & VOD / 30 Seconds and Under - Series

OS23_FI048M

2023 Film & Video Merit Award

Party Land / Los Angeles + Barking Owl / Los Angeles + Cabin Edit / Los Angeles + World War Seven / Los Angeles

Dave's Hot Chicken

Don't Die Before You Try It

Television & VOD / 30 Seconds and Under - Series

OS23_FI049M

2023 Film & Video Merit Award

FCB New Zealand / Auckland

Waka Kotahi

Through My Eyes

Television & VOD / 31-60 Seconds - Single

OS23_FI050M

2023 Film & Video Merit Award

Leo Burnett / Paris + Prodigious / Saint-Denis

Solidarité Femmes

EyeMoney

Television & VOD / 31-60 Seconds - Single

OS23_FI051M

2023 Film & Video Merit Award

Grey / London + Kellogg’s

Pringles/Kellogg's

Multigran

Television & VOD / 31-60 Seconds - Single

OS23_FI052M

2023 Film & Video Merit Award

Lucky Generals / London + Hungry Man Productions / London

Taylors of Harrogate - Yorkshire Tea

Leaving Speech Done Proper

Television & VOD / 31-60 Seconds - Single

OS23_FI053M

2023 Film & Video Merit Award

BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris

Loto (French national lottery)

Grandma

Television & VOD / 31-60 Seconds - Single

OS23_FI054M

2023 Film & Video Merit Award

neverland / London + Smuggler / London + The Quarry / London + ETC / London

what3words

Neighbours

Television & VOD / 31-60 Seconds - Single

OS23_FI055M

2023 Film & Video Merit Award

Goodby Silverstein & Partners

Cheetos

Hands-free

Television & VOD / 31-60 Seconds - Single

OS23_FI056M

2023 Film & Video Merit Award

Translation / Brooklyn + Beats by Dre / Culver City

Beats by Dre

Fatherhood

Television & VOD / 31-60 Seconds - Single

OS23_FI057M

2023 Film & Video Merit Award

Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles

ZenBusiness

Own What's Yours

Television & VOD / 31-60 Seconds - Single

OS23_FI058M

2023 Film & Video Merit Award

Ogilvy / Toronto + Shift Post / New York + OPC / Toronto

TD Bank

Taboo Talk

Television & VOD / 31-60 Seconds - Single

OS23_FI059M

2023 Film & Video Merit Award

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Call Me, With Timothée Chalamet

Television & VOD / 31-60 Seconds - Single

OS23_FI060M

2023 Film & Video Merit Award

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Share the Joy

Television & VOD / 31-60 Seconds - Single

OS23_FI061M

2023 Film & Video Merit Award

the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles

Netflix and General Motors

EVs on Screen

Television & VOD / 31-60 Seconds - Single

OS23_FI062M

2023 Film & Video Merit Award

Ogilvy / LA + O Positive + Elements Music + MackCut

Workday

Rock Star

Television & VOD / 31-60 Seconds - Single

OS23_FI063M

2023 Film & Video Merit Award

Opinionated / Portland + Arts Academy / Portland + Company 3 / New York + PRETTYBIRD / Los Angeles

Adidas

Impossible Is Nothing

Television & VOD / 31-60 Seconds - Single

OS23_FI064M

2023 Film & Video Merit Award

Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland

TVNZ

Wrong Ride

Television & VOD / 31-60 Seconds - Single

OS23_FI065M

2023 Film & Video Merit Award

draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE

Quilmes

Quilmes coincidencies world cup

Television & VOD / Varying Length Series

OS23_FI076M

2023 Film & Video Merit Award

Paramount+

Paramount+

A Mountain of Entertainment 3.0

Television & VOD / Varying Length Series

OS23_FI077M

2023 Film & Video Merit Award

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Call Me, With Timothée Chalamet

Television & VOD / Varying Length Series

OS23_FI078M

Follow Us