The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Million Spoons
Agency: Leo Burnett Group Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Mum Films / Bangkok + TEMSIANG Sound Studio Co., Ltd. / Bangkok
Client: Thai Health Promotion Foundation Category: Television & VOD / 30 Seconds and Under - Single
Hamster
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's Category: Television & VOD / 30 Seconds and Under - Single
Bears
Agency: DDB / Chicago + adam&eveDDB / London + Mars / Chicago + dummy.
Client: Twix Category: Television & VOD / 30 Seconds and Under - Single
Action Mode
Agency: Biscuit Filmworks / Los Angeles + Apple
Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
Interface Interruption
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi
Client: Tubi Category: Television & VOD / 30 Seconds and Under - Single
EVs on Screen
Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client: Netflix and General Motors Category: Television & VOD / 30 Seconds and Under - Single
Join the Flip Side
Agency: Wieden+Kennedy / Amsterdam
Client: Samsung Category: Television & VOD / Over 60 Seconds - Single
Octocurse
Agency: Biscuit Filmworks / London + Grey / London
Client: PETA Category: Television & VOD / Over 60 Seconds - Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Television & VOD / Over 60 Seconds - Single
Cheers to All Fans
Agency: Publicis Italy / Milan + LePub / Amsterdam + Framestore / London + Good People / Athens
Client: Heineken Category: Television & VOD / Over 60 Seconds - Single
Dear Customer
Agency: DAVID / Buenos Aires
Client: HSBC Bank Category: Television & VOD / Over 60 Seconds - Single
Love Means Everything
Agency: Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Television & VOD / Over 60 Seconds - Single
Independent Journalism for an Independent Life - Questlove
Agency: Droga5 / New York + The New York Times + division7
Client: The New York Times Category: Television & VOD / Over 60 Seconds - Single
Until Then
Agency: Bear Meets Eagle On Fire / Sydney + Revolver
Client: IAG / NRMA Insurance Category: Television & VOD / 31-60 Seconds - Series
Embrace the Art of Doing Less
Agency: Mother / London + No.8 Sound & Visions Ltd / London + Selected Works / London + Biscuit Filmworks / London
Client: Uber Eats Category: Television & VOD / 31-60 Seconds - Series
It's Free. But it Could Cost You.
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client: TVNZ Category: Television & VOD / 31-60 Seconds - Series
Ribena Chin Up
Agency: Bartle Bogle Hegarty / London
Client: Ribena Category: Television & VOD / 30 Seconds and Under - Series
Dr. Rick
Agency: Arnold Worldwide / Boston + Progressive Insurance + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: Television & VOD / 30 Seconds and Under - Series
How A Gentleman Treats His Balls
Agency: Quality Meats / Chicago + SAXX Underwear / Vancouver + Cutters / Chicago + PRETTYBIRD
Client: SAXX Underwear Category: Television & VOD / 30 Seconds and Under - Series
Replay
Agency: Arnold Worldwide / Boston + Progressive Insurance + O Positive / Los Angeles + Cosmo Street Editorial / New York
Client: Progressive Insurance Category: Television & VOD / 30 Seconds and Under - Series
Don't Die Before You Try It
Agency: Party Land / Los Angeles + Barking Owl / Los Angeles + Cabin Edit / Los Angeles + World War Seven / Los Angeles
Client: Dave's Hot Chicken Category: Television & VOD / 30 Seconds and Under - Series
Through My Eyes
Agency: FCB New Zealand / Auckland
Client: Waka Kotahi Category: Television & VOD / 31-60 Seconds - Single
EyeMoney
Agency: Leo Burnett / Paris + Prodigious / Saint-Denis
Client: Solidarité Femmes Category: Television & VOD / 31-60 Seconds - Single
Multigran
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's Category: Television & VOD / 31-60 Seconds - Single
Leaving Speech Done Proper
Agency: Lucky Generals / London + Hungry Man Productions / London
Client: Taylors of Harrogate - Yorkshire Tea Category: Television & VOD / 31-60 Seconds - Single
Grandma
Agency: BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris
Client: Loto (French national lottery) Category: Television & VOD / 31-60 Seconds - Single
Neighbours
Agency: neverland / London + Smuggler / London + The Quarry / London + ETC / London
Client: what3words Category: Television & VOD / 31-60 Seconds - Single
Hands-free
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Television & VOD / 31-60 Seconds - Single
Fatherhood
Agency: Translation / Brooklyn + Beats by Dre / Culver City
Client: Beats by Dre Category: Television & VOD / 31-60 Seconds - Single
Own What's Yours
Agency: Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles
Client: ZenBusiness Category: Television & VOD / 31-60 Seconds - Single
Taboo Talk
Agency: Ogilvy / Toronto + Shift Post / New York + OPC / Toronto
Client: TD Bank Category: Television & VOD / 31-60 Seconds - Single
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Television & VOD / 31-60 Seconds - Single
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Television & VOD / 31-60 Seconds - Single
EVs on Screen
Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client: Netflix and General Motors Category: Television & VOD / 31-60 Seconds - Single
Rock Star
Agency: Ogilvy / LA + O Positive + Elements Music + MackCut
Client: Workday Category: Television & VOD / 31-60 Seconds - Single
Impossible Is Nothing
Agency: Opinionated / Portland + Arts Academy / Portland + Company 3 / New York + PRETTYBIRD / Los Angeles
Client: Adidas Category: Television & VOD / 31-60 Seconds - Single
Wrong Ride
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client: TVNZ Category: Television & VOD / 31-60 Seconds - Single
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Television & VOD / Varying Length Series
A Mountain of Entertainment 3.0
Agency: Paramount+
Client: Paramount+ Category: Television & VOD / Varying Length Series
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Television & VOD / Varying Length Series